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Family Connections

Client 360 / Customer 360 Relationships & Connections Business Connections Family Connections Political Connections Social Connections
Client 360 / Customer 360 Relationships & Connections Business Connections Family Connections Political Connections Social Connections
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Family connections model relationships between family members including marriages, divorces, parent-child relationships, siblings, guardianships, and power of attorney arrangements. This use case addresses balancing privacy regulations with KYC/AML requirements, discovering hidden family relationships, understanding household dynamics and cross-generational wealth transfer, identifying risk contagion through family networks, and enabling holistic family office services and fraud prevention.

The Challenge

Financial institutions and enterprises face significant challenges:

  • Privacy vs. compliance — Balancing data privacy regulations (GDPR, CCPA) with KYC/AML requirements
  • Hidden relationships — Family connections are not always apparent from transactional data
  • Household dynamics — Understanding actual household structures vs. legal relationships
  • Cross-generational wealth — Tracking wealth transfer and inheritance patterns across generations
  • Risk contagion — Financial or reputational issues affecting one family member can impact others
  • Fragmented data — Family information scattered across account opening forms, beneficiary designations, and customer service notes

Traditional systems store family data as static fields, missing the dynamic, interconnected nature of family relationships.

Why EKG is Required

Enterprise Knowledge Graphs provide powerful capabilities for modeling family structures:

  • Complex relationship modeling — Represent marriages, divorces, children, siblings, guardianships, and power of attorney relationships
  • Temporal relationships — Track how family structures change over time (marriages, births, deaths)
  • Privacy-preserving linking — Connect family members while maintaining appropriate data access controls
  • Inference capabilities — Deduce relationships through shared addresses, beneficiaries, or joint accounts
  • Multi-generational views — Visualize family trees and wealth transfer patterns across generations
  • Compliance integration — Connect family relationships to PEP screening, sanctions, and risk assessments

Business Value

  • Enhanced KYC compliance — Meet regulatory requirements for understanding beneficial ownership and control
  • Risk mitigation — Identify concentration risk when multiple family members have significant exposure
  • Wealth management — Provide holistic family office services and estate planning
  • Product recommendations — Offer family-oriented products (education savings, family insurance)
  • Fraud prevention — Detect suspicious patterns involving related parties or identify elder financial abuse
  • Customer experience — Enable family account management and streamlined service for households