EKG Catalog
Pricing Strategy (Margin/Markups)
EKGF/ekg-catalog

Pricing Strategy (Margin/Markups)

Complex Construction Project Quotations Estimating & Pricing Contingency & Escalation Indirects, Overheads & General Conditions Labor Productivity & Crew Modeling Pricing Strategy (Margin/Markups) Quantity Takeoff (2D/3D/BIM) Unit Rates & Cost Libraries
Complex Construction Project Quotations Estimating & Pricing Contingency & Escalation Indirects, Overheads & General Conditions Labor Productivity & Crew Modeling Pricing Strategy (Margin/Markups) Quantity Takeoff (2D/3D/BIM) Unit Rates & Cost Libraries
New to this diagram? Learn about the method: Use Case Tree · Use Case · Outcome

Pricing strategy converts cost estimates into bid prices by applying markups, margin targets, commercial terms, and competitive strategy while preserving a clear audit trail of what changed and why. This use case connects pricing decisions to risks, terms, and historical outcomes using EKG relationships, generates negotiation-ready narratives with citations to evidence and assumptions using GenAI, and provides margin analysis with sensitivity ranges and pricing rationale.

Turn the cost estimate into a bid price by applying markups, margin targets, commercial terms, and competitive strategy — while preserving a clear audit trail of what changed and why.

  • Typical inputs: estimate baseline, risk position, market intel, win/loss history, contract terms, strategic priorities
  • Typical outputs: priced bid, margin analysis, sensitivity ranges, pricing rationale and approvals
  • EKG + GenAI: connect pricing decisions to risks, terms, and historical outcomes; generate negotiation-ready narratives with citations to evidence and assumptions.