Pricing Strategy (Margin/Markups)

Turn the cost estimate into a bid price by applying markups, margin targets, commercial terms, and competitive strategy — while preserving a clear audit trail of what changed and why.

• Typical inputs: estimate baseline, risk position, market intel, win/loss history, contract terms, strategic priorities
• Typical outputs: priced bid, margin analysis, sensitivity ranges, pricing rationale and approvals
• EKG + GenAI: connect pricing decisions to risks, terms, and historical outcomes; generate negotiation-ready narratives with citations to evidence and assumptions.